Freelancer Academy

How to boost your personal branding as a freelancer

Damien PohNovember 21, 2022~ 2 mins read

There are millions of freelancers out there who are just as ready as you to take on what comes their way. And here comes the dreadful question, “What makes you special?” Then comes the spiraling of coming up with a list of reasons that makes you… you.

Building your personal branding can be intimidating and confusing when you don’t know where to begin. But you’re in luck! Here’s a guide to how you can boost your own branding — simplified of course.

Find A Niche & Create Your Mission Statement 

Personal branding is for everybody. However, oftentimes creators are too focused on becoming “everything” and “everyone”. The first step to making unique branding is to find your key message. 

  • What type of content are you creating? 
  • What do you want people to know about you? 
  • What do you plan to achieve by creating such content?

“I want to recommend products, especially brands that I trust, to help hoomans out there!” – @Benjithechicky, content creator with Pawjourr

It might seem strange to craft a statement, but it helps to keep you focused on what makes your brand stand out among others.

Networking & Partnerships 

Embrace networking. Building partnerships and reaching out to brands is a key indicator that you’re ready to take your brand to the next level. Partnerships tend to form when brands reach out for collaborations, but who’s to stop you from contacting them

Some key questions that you should answer in your brand pitch are: 

  • Why should brands work with you?
  • What can you offer them?

Besides collaborating with brands, you should also partner with other freelancers out there. Remember, expanding your network leads to a larger reach. Reaching a larger audience helps to make your brand much more recognizable. 

Additionally, having personalized merchandise helps your associates to remember you and your brand better. Just starting your freelance journey and don’t have the budget for it? Well, you can always start small with budget-friendly merchandise like postcards and stickers!

SingaPrinting, an online custom sticker printing provider here in Singapore, offers a variety of products for branding needs. This one-stop shop offers stickers, labels, hang tags, and many more, suitable for marketing, events, special promotions — you name it!

With their affordable prices and an array of options, you’re bound to find excitement in expressing your unique style and personality through your very own merchandise. Check them out today!

Don’t Follow Cookie-Cutter Solutions 

It can be tempting to jump on trend, and replicate what others are doing, all for the sake of going viral. But before you jump on the bandwagon, consider how the content might impact your brand and image.

If you’re planning to leverage visuals for your feed or websites, avoid using existing templates. Unless you’re starting your freelance journey, we highly advise against using commonly found templates that make your branding just like many others out there. 

Alternatively, you can use these templates as references or the basis of your final design. It’s important to come up with a distinct style so that brands are able to form a unique impression of your service/skill. You don’t need to be skilled to come up with eye-catching designs. All you need is to showcase your personality and just have fun!

Things you should keep in mind

There are no hard rules to being a freelancer. As the name suggests, it should be liberating and invigorating. Don’t be afraid to try out various ventures when you’re just starting out. Explore to find what fits you and your brand, and never stop developing your personal brand!

* This blog is designed to be a community where pet owners can learn and share. The views expressed in each post are the opinion of the author and not necessarily endorsed by Pawjourr. Always consult your veterinarian for professional advice.

Author:

Damien Poh

13 Posts



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