News and Trends

Latest trends and news in the pet industry


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Why brands should leverage short-form content: Instagram Reels, TikTokWhy brands should leverage short-form content: Instagram Reels, TikTok

Why brands should leverage short-form content: Instagram Reels, TikTok

Damien PohJanuary 26, 2023

Since 2020, consumption of short-form content has been on the rise… why? Read all about it now!

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Instagram scheduling – and what it means for brandsInstagram scheduling – and what it means for brands

Instagram scheduling – and what it means for brands

Damien PohNovember 16, 2022

Instagram has just released a brand new feature, rolling out globally in the coming weeks. Read to find out!

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4 booths you don’t want to miss at Pet Expo 2022!4 booths you don’t want to miss at Pet Expo 2022!

4 booths you don’t want to miss at Pet Expo 2022!

Damien PohNovember 10, 2022

PetExpo is back from 25 – 27 November and here are booths you don’t want to miss!

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Optimize your marketing budget and work with more influencers today.Optimize your marketing budget and work with more influencers today.

Optimize your marketing budget and work with more influencers today.

Damien PohNovember 03, 2022

Elevate your marketing campaign by stretching your budget!

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Pawjourr: Pet Wellness MonthPawjourr: Pet Wellness Month

Pawjourr: Pet Wellness Month

Damien PohOctober 14, 2022

National Pet Wellness Month is here and it’s time to shower our fur kids with extra love!

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All you need to know about ambassadorshipsAll you need to know about ambassadorships

All you need to know about ambassadorships

Damien PohOctober 03, 2022

Exploring the benefits of brand ambassadors? You’re in luck! This article serves as a guide to ambassadorships. Read on to find out more!

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A quick guide to compensating influencers!A quick guide to compensating influencers!

A quick guide to compensating influencers!

Damien PohSeptember 20, 2022

The nuances to incentivizing your influencer may be tricky to learn. But this handy guide got you covered!

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Increase engagement with your followers.Increase engagement with your followers.

Increase engagement with your followers.

Victor YeoFebruary 16, 2022

Here are some tried and tested strategies to have your followers coming back for more!

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Timeless Ideas To Kickstart Your TikTok ContentTimeless Ideas To Kickstart Your TikTok Content

Timeless Ideas To Kickstart Your TikTok Content

PawjourrJanuary 19, 2022

Welcome back to the fifth installment of our TikTok feature! Today we are going to look at some content you can make with your pawpal, so you won’t run on empty in the ideas department!

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Make your pawpals even prettier with these editing appsMake your pawpals even prettier with these editing apps

Make your pawpals even prettier with these editing apps

PawjourrJanuary 12, 2022

Third-party apps have come along way to make the editing process easy. Lets look at some apps that can make your Instagram and TikTok content better.

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