The Client
Pets Club is owned by Link 2 Link Asia Pacific, which is conceptualised with pets well being as its primary objective. It is currently distributing to more than 750+ leading pet specialty and groceries shops in Singapore and has establish an efficient distribution network in many countries within the Asia Pacific region.
The Goal
We worked with Pets Club to promote a few of the Aatas Cat’s Finest wet food series, namely the Diamond Dinner, Daily Defence and Fruity Feast.
The Strategy
Cat owners went along with the concept of 'fine dining' for their pets with luxurious food ingredients.
