Applaws

@bokki_jiang

The Client

Applaws has been creating natural cat and dog food for 10 years. As a small, independent company, they have created a number of “world firsts” that have challenged the perceptions of pet food around the world. They believe and trust that the goodness of food starts with the highest quality ingredients. Nothing artificial is added or hidden, no colours, flavours or preservatives – just the reassurance of ingredients that are sourced with the highest ethical standards.

The Goal

As a relatively young brand from the UK, Applaws aims to raise awareness and make the brand more known in the Singapore market.

The Strategy

Utilize 40 petfluencers to raise awareness of their followers about Applaws wet food range. The reception was so great that Applaws did another campaign with us for their range of dog food products!

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282

COMMENTS
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