The Client
Pets Club is owned by Link 2 Link Asia Pacific, which is conceptualised with pets well being as its primary objective. It is currently distributing to more than 750+ leading pet specialty and groceries shops in Singapore and has establish an efficient distribution network in many countries within the Asia Pacific region. Bronco Pate Tray Dog Food is a complete and balanced grain-free wet food suitable for adult dogs. Made of fine quality meats, each tray is slow-cooked into a smooth delectable pâté.
The Goal
Petsclub worked with us to promote their line of Bronco Pate for dogs, with the aim of driving mass awareness & conversion for this series of wet food in the Singapore market.
The Strategy
With over 100 influencers engaged spread over a number of campaign phases, it achieved mass awareness for Bronco Pate. Additionally, many of the 100 influencers engaged converted into patrons of Bronco Patet themselves.
12.36 %
ENGAGEMENT RATE
53K+
COMBINED REACH
100+
ENGAGEMENT
6.3K
LIKES
281
COMMENTS
The Results
"Together with Petsclub, the campaign was a huge success and engaged over 100 pet influencers, with ~15% converting to paying customers."
#broncopetfood, #thewoofagency
