Cheerble

@margotandmabel

The Client

With a desire to explore new ways to interact with their pets, a group of pawrents formed Cheerble to deepen that familial bond. The company was formed in 2017 and has since been pursuing innovation with the mantra “Pet Oriented, Human Oriented” when creating smart pet gadgets. Cheerble puts the sense of wonder that pawpals feel at their forefront. Through the use of dynamic design and IoT (Internet of Things) technology, the company to make products that can cheer pets up and improve theirs and their pawrents’ lives.

The Goal

After receiving strong, positive responses from dog owners following the release of their Wicked Ball, Cheerble sets their sights on a new horizon — their product line for cats, “Cheerble Board Game”. The Cheerble Board Game is built to appeal for felines of all sizes, and comes with features that would stimulate their curiosity and instincts such as the automatic Cheerbal Ball and scratch pad.

The Strategy

Through the use of Instagram and Tiktok, Pawjourr reached out to notable Cat Influencers worldwide to sample the product and share their product reviews.

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