Clarityn

@oreopocky.chh

The Client

Bayer is a German multinational pharmaceutical and life sciences company, focused on researching, developing, and marketing specialty-focused innovative medicines that provide significant clinical benefit and value. Clarityn® offers allergy relief for kids and adults in a variety of forms and flavours. So you know you can find relief from your runny nose and itchy skin.

The Goal

The Woof Agency worked with Clarityn to promote brand awareness and position Clarityn as a fast, non-drowsy tablet that relieves cold and allergy symptoms. The campaign was targeted towards pet owners with allergies, and how Clarityn is able to bring fast relief so that pet owners can continue to interact with their furkids with ease.

The Strategy

For this campaign, we worked with selected dog & cat influencers who were users of Clarityn. Pet Influencers shared their experiences and showcased different occasions where Clarityn helped to ensure their allergies do not get in the way.

@shiba.haru.uni

10.7 %

ENGAGEMENT RATE

253K+

COMBINED REACH

27.1k

ENGAGEMENT

75.4k

IMPRESSIONS
@kobe.sg

The Results

"Through the campaign, there was an increase in awareness of the brand amongst pet owners, many of which converted to buying the product. "

#LiveClaritynClear #LiveFree

@rheathesiberiancat
@oreopocky.chh
@hoshisheltie
@idiot_and_kosong
@toto.isme.maltipoo
@lunamoontheloon
@dodothepapxcorgi
@shiba.haru.uni
@kobe.sg
@warmbarley