The Client
Dyson is a British technology company established in the United Kingdom by Sir James Dyson in 1991. Dyson V11 is Dyson’s most powerful, intelligent cordless vacuum. With features such as battery-saving technology, a powerful motor to clean both carpet and hard floors, the Dyson V11 guarantees fuss-free and quiet cleaning for anyone.
The Goal
romote the new Dyson V11 vacuum cleaner. The campaign was targeted towards pet owners specifically, and how the V11 is able to bring convenience to their everyday lives when caring for their furkids.
The Strategy
Petfluencers showcased their experiences with the V11 through videos - cleaning of fur and crumbs, as well as the ease of use.
3.18 %
ENGAGEMENT RATE
356K+
COMBINED REACH
12
ENGAGEMENT
7.4K
LIKES
290
COMMENTS
The Results
"Through the campaign with The Woof Agency, the Dyson V11 became one of the must-have household items for all pet owners."
#DysonV11 #DysonPets
