The Client
Dyson is a British technology company established in the United Kingdom by Sir James Dyson in 1991. Dyson V11 is Dyson’s most powerful, intelligent cordless vacuum. With features such as battery-saving technology, a powerful motor to clean both carpet and hard floors, the Dyson V11 guarantees fuss-free and quiet cleaning for anyone.
The Goal
The Woof Agency worked with Dyson to promote their new Dyson V11 vacuum cleaner. The campaign was targeted towards pet owners specifically, and how the V11 is able to bring convenience to their everyday lives when caring for their furkids.
The Strategy
For this campaign, we worked with selected dog & cat influencers who embodied Dyson’s brand, Petfluencers showcased their experiences with the V11 through videos - cleaning of fur and crumbs, as well as the ease of use.
