Instinct

The Client

Instinct prides themselves as the raw brand - they believe that raw food provides unmatched nutrition and hence incorporate raw in everything they do. Since day one, their raw recipes have been crafted in Lincoln, Nebraska. Made in small batches in their company-owned facilities, their raw food is minimally processed and held to the highest quality standards.

The Goal

Many pet owners are apprehensive about switching over to a raw diet. Instinct aims to encourage the switch and establish themselves as the dominant raw diet experts.

The Strategy

By engaging 80 pet influencers and getting them to give raw diet a try, we allowed pet owners themselves to witness the power of raw nutrition. Their reviews also help build recognition and trust by their followers in the Instinct brand.

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