The Client
Established in 2010 in Hong Kong, Kakato’s brand motto, “Healthy Food Means Healthy Pets” promises human-grade pet food that is both delicious and healthy for pets. Kakato pet food is made from 100% natural ingredients without any artificial colours, artificial flavours, preservative or flavour enhancer.
The Goal
As a relatively young brand, Kakato aims to raise awareness and establish itself as a trustworthy brand in the Singapore market.
The Strategy
We launched the biggest campaign ever in Singapore - engaging a whopping 2,000 pet influencers to post and cite their honest reviews upon trying Kakato wet canned food in a range of flavours.
