Pets Club SG - #SummerDog

@willbebullsloading

The Client

Pets Club SG is one of Asia's leading pet product distributors, forging partner relations with over 650 pet speciality and grocery stores across Singapore. The brand is dedicated to bringing only the best quality and innovative pet food and products to both pets and owners alike.

The Goal

Pets Club SG hopes to cement its impression on pet owners as a brand that understands the depth of love they have for their furchildren. In the pursuit of that goal, the brand would like to not only advertise new products but also educate consumers on their functions and features.

The Strategy

A campaign in July can only mean one thing — Summer! Pawjourr shortlisted 25 Dog Influencers and challenged them to beat the heat with the featured products: AFP Chill Out, Vitakraft Josie, and Vitakraft Beef Stick.

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