Nestle Purina ONE (U.S.)

@mydogstink

The Client

Golin is a global PR agency that has worked with many multi-national brands, such as McDonald’s, Heineken, Cadbury, Lexus and more. This time, Golin worked with us to promote Nestle Purina in the US. Nestle Purina is Nestle’s petcare brand that produces pet consumable for dogs and cats. We were reached out to promote two of their dog brands in the United States: Purina Pro Plan Veterinary Diets and Purina ONE for Dogs.

The Goal

28 Days or Less Purina ONE expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in the pet's health. The #28DaysChallenge was launched to prove just how much visible improvements the product can bring within 28 days.

The Strategy

We were reached out to specifically promote their vibrant maturity range for senior dogs. The influencer engaged was @mydogstink, who underwent the 28 days challenge and shared its progress with the followers.

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