The Client
Golin is a global PR agency that has worked with many multi-national brands, such as McDonald’s, Heineken, Cadbury, Lexus and more. This time, Golin worked with us to promote Nestle Purina in the US. Nestle Purina Pro Plan strives to make your pet’s best life possible through the power of nutrition. They offer a full spectrum of performance and specialised nutrition formulas, including options that support healthy aging, provide guaranteed live probiotics, and more. This campaign was for Pro Plan Calming Care.
The Goal
Purina Pro Plan Veterinary Diets is a series of therapeutic diets that represents a collaboration between Purina nutritionists, researchers and veterinarians.
The Strategy
We engaged @thegoldenspeedster to promote the Calming Care Probiotic Supplement. Over the period of 3 months, we delivered 3 Instagram posts, 3 Instagram stories and 1 IGTV to show the Calming Care can help make everyday life easier pet owners with anxious dogs.
