PetsClubSG NDP Dance

PetsClubSG NDP Dance

PetsClubSG

PetsClubSG

Singapore

Celebrate Singapore's 56th birthday together as ONE #PetsClubFam! Whether you’ve migrated here at the tender age of 3 months old, or you were born and bred locally, we welcome you as a Singapawren! Come up with your own music video while dancing to this year’s NDP song, The Road Ahead, and get rewarded with your very own PetsClubSG NDP Fun Pack!

Campaign Brief:

PLEASE READ

✅ This is a product-only sponsorship campaign.

✅ What you will receive

For Dogs:

  • Bronco Peanut Butter x1 (Random flavor)

  • Vitakraft Treaties Bits Superfood Chicken & Elderberry x1

  • Vitakraft Beef Stick Rustico x1

  • Fruitables Skinny Minis Grilled Bison x1

For Cats:

  • Aatas Cat Crème De La Crème x6

  • Aatas Cat Happy Time Ciao x1 (Random flavor)

  • Fruitables Cat x1 (Random flavor)

  • Vitakraft Cat Stick x1

Mandatories

  • Tag @petsclubsg, @pawjourr, and @thewoofagency Hashtag #petsclubsg, #PetsClubFam, #pawjourr, #thewoofagency & #ad Your post has to be kept on your newsfeed for minimum 3 months
  • Registered as a pet influencer under Woof Agency: https://www.thewoofagency.com/join-us (Only need to sign up once.) Min. 300 followers on Instagram. Preferably 3 - 5% engagement level Singapore-based pet influencers

Campaign start date: Aug, 2021

Influencer Preferences

Min Followers count

300

Location

Singapore

Creator Types

Dogs

Cats

Pet Lifestages

Adult

Senior

Puppy

Kitten

Key Products to Promote

Choose only one from the following:

NDP Fun Pack for Dogs

NDP Fun Pack for Dogs

$ retail value.

You will receive: - Bronco Peanut Butter x1 (Random flavor) - Vitakraft Treaties Bits Superfood Chicken & Elderberry x1 - Vitakraft Beef Stick Rustico x1 - Fruitables Skinny Minis Grilled Bison x1

NDP Fun Pack for Cats

NDP Fun Pack for Cats

$ retail value.

You will receive: - Aatas Cat Crème De La Crème x6 - Aatas Cat Happy Time Ciao x1 (Random flavor) - Fruitables Cat x1 (Random flavor) - Vitakraft Cat Stick x1

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Carousel Post

Creative Direction:

THE BRIEF 📝

Qn: What kind of visuals will be great for this campaign? 📸

▪️We are looking for a carousel post of at least 1 video + 1 image

▪️ Come up with your own “Dance of the Nation” video (Min. 30 secs)

- Create a video with this year’s National Day theme song and incorporate the Fun Pack that you’ll be receiving

- Be creative! You can piece snippets of videos together or even do it in 1 take - your call!

▪️Here are some ideas to get you started

- Throw treats into the air and let your very talented dog or cat catch it

- Have your furkid do a little dance by creating a trail of treats for them to follow

- Join the fun and dance with your pet!

▪️Image should showcase your furkid and the funpack products clearly. We encourage owners to take high quality photos which are bright and high-res.

1 x

Instagram Story

Creative Direction:

  • Showcase your furkids with the products!

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.