PetsClubSG NDP Dance
Celebrate Singapore's 56th birthday together as ONE #PetsClubFam! Whether you’ve migrated here at the tender age of 3 months old, or you were born and bred locally, we welcome you as a Singapawren! Come up with your own music video while dancing to this year’s NDP song, The Road Ahead, and get rewarded with your very own PetsClubSG NDP Fun Pack!
- Tag @petsclubsg, @pawjourr, and @thewoofagency Hashtag #petsclubsg, #PetsClubFam, #pawjourr, #thewoofagency & #ad Your post has to be kept on your newsfeed for minimum 3 months
- Registered as a pet influencer under Woof Agency: https://www.thewoofagency.com/join-us (Only need to sign up once.) Min. 300 followers on Instagram. Preferably 3 - 5% engagement level Singapore-based pet influencers
Campaign start date: Aug, 2021
Min Followers count
Key Products to Promote
Choose only one from the following:
NDP Fun Pack for Dogs
$ retail value.
You will receive: - Bronco Peanut Butter x1 (Random flavor) - Vitakraft Treaties Bits Superfood Chicken & Elderberry x1 - Vitakraft Beef Stick Rustico x1 - Fruitables Skinny Minis Grilled Bison x1
NDP Fun Pack for Cats
$ retail value.
You will receive: - Aatas Cat Crème De La Crème x6 - Aatas Cat Happy Time Ciao x1 (Random flavor) - Fruitables Cat x1 (Random flavor) - Vitakraft Cat Stick x1
All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.
Instagram Newsfeed Carousel Post
THE BRIEF 📝
Qn: What kind of visuals will be great for this campaign? 📸
▪️We are looking for a carousel post of at least 1 video + 1 image
▪️ Come up with your own “Dance of the Nation” video (Min. 30 secs)
- Create a video with this year’s National Day theme song and incorporate the Fun Pack that you’ll be receiving
- Be creative! You can piece snippets of videos together or even do it in 1 take - your call!
▪️Here are some ideas to get you started
- Throw treats into the air and let your very talented dog or cat catch it
- Have your furkid do a little dance by creating a trail of treats for them to follow
- Join the fun and dance with your pet!
▪️Image should showcase your furkid and the funpack products clearly. We encourage owners to take high quality photos which are bright and high-res.
- Showcase your furkids with the products!
Frequently Asked Questions
(1) How do you determine who gets selected for the campaign?
(2) What happens if my pet doesn't like the product?
(3) What do usage rights mean?
(4) What happens if I MIA and/or back out from a campaign?