All treats, no tricks!

All treats, no tricks!

With 10 years of solid experience in the industry, Applaws has been creating quality, natural pet food loved by many globally. Applaws Promise - We never use cheap and unnecessary additives to fill our dry food - Only the finest cuts of breast meat or fish fillet are used - Only use the highest level and quality animal protein - Only use the ingredients listed nothing more, and nothing hidden

Campaign Brief:

With 10 years of solid experience in the industry, Applaws has been creating quality, natural pet food loved by many globally. 

For this campaign, we are looking for 20 spooky dog influencers to celebrate Halloween with Applaws, the all-treats, and no-tricks way!

Choose either concept 1 or concept 2 for this campaign, and let the cute ghouls take over our newsfeed!

Concept 1: Showcase your Halloween spooky meal with Applaws 

  • Brand Introduction to Applaws brand 
  • How did they use Applaws’ products to create their spooky-themed dishes
  • Ongoing promotion for the month of Oct only:  
    • Applaws canned and pouch dog wet food (150-156g) - Enjoy a special price at $2.60 each (Not valid with other promotions) 
    • Applaws Whole Chicken Fillet with Goji Berry (30g) - Enjoy $0.80 off each pack *(Valid with VIP member/ birthday discount) 

Concept 2: Trick or treat with Applaws 

  • Showcase how Applaws products make a suitable trick or treat product to give your furkids
    • To focus on the fine ingredients and
    • Convenient packs for easy sharing with friend
  • Ongoing promotion for the month of Oct only:  
    • Applaws canned and pouch dog wet food (150-156g) - Enjoy a special price at $2.60 each (Not valid with other promotions) 
    • Applaws Whole Chicken Fillet with Goji Berry (30g) - Enjoy $0.80 off each pack *(Valid with VIP member/ birthday discount) 

Mandatories

  • Tag @plc_singapore, @applawssg, and @pawjourr #StaySafe, #PLCSingapore, #ThePetSafari, #thewoofagency, #applawssg

Campaign start date: Oct, 2021

Influencer Preferences

Total influencers

20

Min Followers count

500

Location

Singapore

Creator Types

Dogs

Human Pet Owners

Pet Lifestages

Adult

Key Products to Promote

You can choose all the products

Applaws Whole Chicken Fillet w/Gojiberry (30g)

Applaws Whole Chicken Fillet w/Gojiberry (30g)

Pet Food & Supplements

$3.99 retail value.

Besides cheering your dog with applause for being a good dog, why not feed some luxurious treats from Applaws? This natural dog treat features a human-grade premium chicken fillet with goji berry, packed with lean protein goodness and no fillers, artificial flavorings or preservatives. It is also grain-free, making the treatment easier to digest and metabolize, reducing the risk of weight gain. - 100% natural - Grain-free with no fillers, artificial flavorings or preservatives

Applaws Dog Canned Food (156g)

Applaws Dog Canned Food (156g)

Pet Food & Supplements

$4.1 retail value.

Each Applaws tin provides a rich source of 100% natural ingredients and the highest quality, human-grade meat. This is a complementary pet food for adult dogs to feed alongside a complete wet or dry dog food. So delicious, your dog might just give you a round of applause!

Applaws Dog Pouch Food (150g)

Applaws Dog Pouch Food (150g)

Pet Food & Supplements

$4.1 retail value.

Applaws Dog pouches are made with only natural ingredients. Available as a single serve or in a handy multipacks, they’re a convenient way to bring variety to your dog’s diet.

Campaign Deliverables

All influencers are expected to uphold the required deliverables.
You may proceed to share your content on social media within the stipulated deadline

1 x

Instagram Story

Creative Direction:

Tease your followers about your collaboration with Applaws to celebrate the season of spooks this October!

1 x

Instagram Newsfeed Carousel Post

Creative Direction:

[Concept 1: Showcase your Halloween spooky meal with Applaws]

  • Frame 01: A photo of their furkid with products + dishes created
  • Frame 02: A video of their pet eating the dish

[Concept 2: Trick or treat with Applaws]

  • Frame 01: An image of your furkid in Halloween trick or treat outfit with Applaws in their candy bucket
  • Frame 02: A video of furkid doing a trick and being reward with Applaws

Frequently Asked Questions