Campaign Brief:
We are looking for cat owners in United States to generate awareness around our Cat DNA Test Kit. We want you to create videos showcasing your excitement to learn more about your cat.
First post
- First video of you talking about how you found this product and how you feel it will help build a stronger bond between you and your kitty
- Second video of you unboxing and using the kit to swab your kitty (show how easy and safe it is)
Second post
- A video of you going over your cat's results with excitement. Emphasis on the 'peace of mind' it gave you.
We're open to comedy skits or serious posts. The 'how' of this project is up to you.
Cat DNA Test Kit and cat should be shown together in the same frame. The video should be high-res and taken in a brightly lit environment. No competing products should be shown.
Mandatories
- Tag @basepaws, @pawjourr and #gifted in your caption
Campaign start date: May, 2022
Campaign ID: 152
Influencer Preferences
Total influencers
8
Min Followers count
5000
Location
United States
Creator Types
Cats
Human Pet Owners
Pet Lifestages
Adult
Senior
Kitten
Key Products to Promote
Choose only one from the following:
Breed + Health Cat DNA Test
Others
$129 retail value.
With our Breed + Health Cat DNA Test, you have knowledge at your fingertips to help you better understand your cat's genome, including individual factors that contribute to potential health issues. Using our world-class feline genomic database, Basepaws can estimate your tabby’s origins to more than 21 breed types and 4 breed regions. Your cat's breed influences their temperament, personality, traits, and most importantly, hereditary genetic health conditions. We provide results for over 115 known feline genetic markers—65 markers for genetic health conditions and 50 markers for traits. You also get your cat’s risk scores for having any of the three most common dental conditions. Your cat won’t tell you when they are sick and it can be hard to be proactive about their health without more information. With results that are personalized to your cat, you can make informed decisions to support your best friend’s optimal health. After all... knowing is caring!
Campaign Deliverables
All influencers are expected to uphold the required deliverables.
You may proceed to share your content on social media within the stipulated deadline
1 x
Instagram Newsfeed Carousel Post
1 x
Instagram Reel