Burp! Dry Food

Burp! Dry Food

Burp

Burp

Singapore

One of Pet Lovers Centre's house brands and arguably the most commonly seen pet food brand in Singapore, Burp! guarantees that you will hear a happy burp from your precious pets!

Campaign Brief:

Hear a happy burp with Burp!'s range of complete food that is formulated for different life stages! Made with the best natural ingredients and rich in Omega 3, Burp! pet food will elevate your pet's health, helping them live a longer life.

What's unique about Hypoallergenic food?

  • Hypo refers to "low" and allergenic means "to induce allergy". When you combine the two words together, it suggests that hypoallergenic pet food is less likely to induce allergic reactions. 
    • Hypoallergenic food diets offer a variety of protein sources that are unique by using proteins that are not recognized by your pet's antibodies as being antigens, minimizing allergic reactions. 

Campaign Objective

  • For this campaign, we are looking for 10 cats + 10 dog influencers to review and try out Burp!'s range of dry food for adults and senior pets.
    • Burp! has formulated recipes according to the nutrient profiles stated by The Association of American Feed Control Officials to ensure that your pet gets a hearty and nutritious meal. 
  • This is a paid + product sponsorship campaign.
  • All selected influencers will receive SGD$25 each on top of the free product sponsorship.

Mandatories

  • @plc_singapore @pawjourr @thewoofagency #PLCSG #PetLoversCentre #ThePetSafari #pawjourr #thewoofagency

Campaign start date: Sep, 2021

Influencer Preferences

Total influencers

10

Min Followers count

500

Location

Singapore

Creator Types

Dogs

Cats

Pet Lifestages

Adult

Senior

Key Products to Promote

Choose only one from the following:

BURP! LAMB WITH SALMON HYPOALLERGENIC FOR ADULT DOG 1.35kg

BURP! LAMB WITH SALMON HYPOALLERGENIC FOR ADULT DOG 1.35kg

Pet Food & Supplements

$20.25 retail value.

Burp! Lamb with Salmon is a complete food featuring freshly prepared lamb and salmon to provide your canine buddy with the protein it needs to maintain overall health and well-being. This dog food is naturally hypoallergenic, great for dogs with food sensitivities. It contains prebiotics to aid in digestion and is enhanced with Omega-3 and 6 to encourage healthy skin and coat. This full and fine meal is definitely worth burping for! - Features lamb and salmon, excellent protein sources - Hypoallergenic - Contains prebiotics to aid in digestion - Enhanced with Omega-3 and 6 for healthy skin and coat.

BURP! CHICKEN WITH SALMON HYPOALLERGENIC FOR ADULT CAT 1.35kg

BURP! CHICKEN WITH SALMON HYPOALLERGENIC FOR ADULT CAT 1.35kg

Pet Food & Supplements

$20.25 retail value.

Burp! Chicken with Salmon is a complete food featuring freshly prepared chicken and salmon to provide your feline friend with the protein it needs to maintain overall health and well-being. This cat food is naturally hypoallergenic with no gluten or wheat, great for cats with food sensitivities. It contains prebiotics to aid in digestion and is enhanced with Omega-3 and 6 to encourage healthy skin and coat. This full and fine meal is definitely worth burping for! - Features chicken and salmon, excellent protein sources - Hypoallergenic with no gluten or wheat - No artificial colorings, flavorings or preservatives - Contains prebiotics to aid in digestion - Enhanced with Omega-3 and 6 for healthy skin and coat.

BURP! CHICKEN WITH SALMON HYPOALLERGENIC FOR SENIOR DOG 1.35kg

BURP! CHICKEN WITH SALMON HYPOALLERGENIC FOR SENIOR DOG 1.35kg

Pet Food & Supplements

$21.5 retail value.

Burp! Chicken with Salmon for Senior Dog is a complete food featuring chicken and salmon to help your canine buddy age healthily. It contains Padina Pavonica, a unique Mediterranean algae that has been shown to stimulate the synthesis of glycosaminoglycans, helping to regenerate skin, hair, nails, eyes, soft tissue and joints. This dog food is naturally hypoallergenic, great for dogs with food sensitivities. It contains prebiotics to aid in digestion, calcium to support healthy joints and bones, and is enhanced with Omega-3 and 6 to encourage healthy skin and coat. This full and fine meal is definitely worth burping for! - Features chicken and salmon, excellent protein sources - Enhanced with Padina Pavonica - Hypoallergenic - Suitable for senior dogs - Contains calcium to encourage stronger joints and bones - Contains prebiotics to aid in digestion and Omega-3 and 6 for healthy skin and coat.

BURP! CHICKEN WITH OCEAN FISH HYPOALLERGENIC FOR SENIOR CAT 1.35kg

BURP! CHICKEN WITH OCEAN FISH HYPOALLERGENIC FOR SENIOR CAT 1.35kg

Pet Food & Supplements

$21.5 retail value.

Burp! Chicken with Ocean Fish for Senior Cat is a complete food featuring chicken and fish to help your feline friend age healthily. It contains Padina Pavonica, a unique Mediterranean algae that has been shown to stimulate the synthesis of glycosaminoglycans, helping to regenerate skin, hair, nails, eyes, soft tissue and joints. This cat food is naturally hypoallergenic, great for cats with food sensitivities. It contains prebiotics to aid in digestion, calcium to support healthy joints and bones, and is enhanced with Omega-3 and 6 to encourage healthy skin and coat. This full and fine meal is definitely worth burping for! - Features chicken and fish, excellent protein sources - Enhanced with Padina Pavonica - Hypoallergenic - Suitable for senior cats, especially for those with stiff joints or are not walking as well as they used to - Contains calcium to encourage stronger joints and bones - Contains prebiotics to aid in digestion and Omega-3 and 6 for healthy skin and coat.

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

2 x

Instagram Newsfeed Static Image Post

Creative Direction:

1st IG Newsfeed Post 

  • In the post, clearly show your pet and the products together. 
  • Potentially a flatlay shot of your dog's bowl with Burp! products

2nd IG Newsfeed Post

  • Showcase feeding time and your pet having his/her meal
  • You can also zoom in to feature the size of the kibbles, how it looks like, and/or how your feeding bowl looks like. 

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.