Feast with Burp! this CNY 🍊

Feast with Burp! this CNY 🍊

The nutritionally focused recipes from Burp! are formulated to meet recognized quality controls like the Association of American Feed Control Officials (AAFCO) or European Pet Food Industry Federation (FEDIAF) standards. Made with the best pet-friendly ingredients, Burp! pet diets are designed to provide your furry friends with the energy and nutrition they need for a healthy and active lifestyle.

Campaign Brief:

We are inviting 20 cat influencers to whip up the purrfect CNY dish with Burp! πŸ‘‹πŸ»

The ideal content creator

  • Cat or human account, with a min. follower count of 1,000 on Instagram.
  • Based in Singapore
  • Reimbursement $30 upon completion of all campaign deliverables.

Campaign Mechanics

  • Each KOL will receive 6 packets of 80g cup jelly + props*
  • 1 x IG Newsfeed post featuring your best replicate of a CNY dish featuring Jelly cups
  • Get your friends to vote for your dish -- most voted dish will win themselves & a voter $100 EACH
  • Unlimited social media usage rights, with credits

*Props include CNY paper bag, a pair of mandarin oranges & a bib for your feline


  • @plc_singapore @pawjourr @thewoofagency #PLCSG #PetLoversCentre #ThePetSafari #pawjourr #thewoofagency

Campaign start date: Jan, 2022

Influencer Preferences

Total influencers


Min Followers count




Creator Types


Human Pet Owners

Pet Lifestages


Key Products to Promote

You can choose all the products

Burp! Everyday Jelly Cup (40g x 2)

Burp! Everyday Jelly Cup (40g x 2)

Pet Food & Supplements

$23.4 retail value.

This tasty, meaty snack is great both on its own or as a ready-to-serve meal topper on dry kibbles for picky eaters. High in protein, it helps for 1. Healthy skin & coat 2. Muscle development, and 3. Tissue repair

Campaign Deliverables

All influencers are expected to uphold the required deliverables.
You may proceed to share your content on social media within the stipulated deadline

1 x

Instagram Newsfeed Static Image Post

Frequently Asked Questions