Cheering Your Pets Up!

Cheering Your Pets Up!

Cheerble

Cheerble

United States

Cheerble was founded by a group of 'pawrents' who were passionate about creating new & cool stuff for their pets. We are the most backed pet toy brand in crowdfunding history. On Kickstarter and Indiegogo, we have had run several successful campaigns for our star products such as 'Wickedbone', 'Wicked Ball', 'Cheerble Board Game', and gained tens of thousands of pet parents' love with us.

Campaign Brief:

We are looking for cat influencers to promote one of our most popular products: Cheerble Board Game

  • This is a product-only sponsorship campaign. Influencers will receive a product of the retail price of USD80 for free as well as Free Shipping.
  • Influencers with over 5k followers on Instagram or 20k followers on Tik Tok are preferred.
  • Based in the US, the UK, Canada, or Australia.
  • High engagement level (e.g 5% & above). You can check your profile’s engagement rate here. We also look at # comments you get on average for each post.
  • To include the 3 unique features of the toy: (1) little ball to play, (2) the pad to scratch, (3) the fluffy ball to tease.
  • TikTok posts to tag @cheerbleofficial and Instagram posts to tag @cheerble.official, @thewoofagency, @pawjourr

Campaign start date: Sep, 2021

Influencer Preferences

Total influencers

5

Min Followers count

5000

Location

USA

Canada

UK

Australia

Creator Types

Cats

Human Pet Owners

Pet Lifestages

Puppy

Kitten

Adult

Senior

Key Products to Promote

Choose only one from the following:

Cheerble Board Game

Cheerble Board Game

Pet Lifestyle Products

$80 retail value.

This brand new 3-in-1 board game is designed to keep your cat happy and active, providing them an interesting playboard and a Cheerble Ball to satisfy their natural instincts and work off stress.

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Video Post

Creative Direction:

Showcase your audience how your fur kids love the product.

To include the following features in your video:
(1) little ball to play, (2) the pad to scratch, (3) the fluffy ball to tease.

1 x

TikTok Post

Creative Direction:

Showcase your audience how your fur kids love the product.

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.