OMNI: Plant-based Dog Food

OMNI: Plant-based Dog Food

OMNI is founded by Dr. Guy Sandelowsky (a small animal vet) and Shiv Sivakumar, who comes from a family where plant-based dogs have thrived for generations. The pair wanted to create healthy food for dogs that were kinder to the planet and didn’t rely on troublesome ingredients like processed meat, animal derivatives, and lard. They’ve tried the food themselves and report it's all good stuff that you or I would want to eat too sweet potatoes, lentils, pumpkin, brown rice, blueberries cranberries. At 30% protein inclusion, OMNI is also more protein-rich than many meat-based dog foods on the market. Most importantly, dogs love it too!

Campaign Brief:

Campaign ID: 125

OMNI is looking for dog-loving influencers to promote their delicious, high protein plant-based food. Their science-backed approach is already proving very successful with multiple vet clinics selling their food in the UK and over 250 5 star ratings on Trust Pilot. 🐕

Formulated by some of the leading veterinary nutritionists in the world and nutritionally compliant with FEDIAF guidelines (the European regulatory body), OMNI's dog food is 100% nutritionally complete and balanced so it is great served as a sole ration but also a wonderful flexitarian option as a mixer or for meat-free lunches. 

Their products are also ideal for dogs with allergies or sensitive tummies and because they are so delicious, it is a great option for fussy eaters too!

Influencers will be reimbursed based on their number of followers:

  • Nano Influencers (min. 1,000 followers) - 1x Instagram Static Image Post + 1x Instagram Story
  • Micro Influencers (min. 5,000 followers) - 1x Instagram Video
  • Macro Influencers (min. 70,000 followers) - 1x Instagram Video

This includes 6 months digital paid media usage rights for micro & macro influencers.

Mandatories

  • Tag @omnipetfood and @pawjourr in your post

Campaign start date: Mar, 2022

Campaign ID: 125


Influencer Preferences

Total influencers

33

Min Followers count

1000

Location

United Kingdom

Creator Types

Dogs

Pet Lifestages

Puppy

Adult

Senior

Key Products to Promote

Choose only one from the following:

Complete PUPPY Plant-Powered Food For Dogs (6kg)

Complete PUPPY Plant-Powered Food For Dogs (6kg)

$29.59 retail value.

100% nutritionally complete, plant-powered kibble made from delicious science backed ingredients with all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive. Plant Powered Vet Formulated Protein Rich (30%) Probiotics to Support Gut Microbiome* Supports Growth Planet Friendly

Complete ADULT Plant-Powered Food For Dogs (6kg)

Complete ADULT Plant-Powered Food For Dogs (6kg)

$28.79 retail value.

100% nutritionally complete, plant-powered kibble made from delicious, high quality, science backed ingredients. Vet Formulated Protein Rich (30%) Free From Meat-Allergens Planet Friendly Made in UK

Complete SENIOR Plant-Powered Food For Dogs (6kg)

Complete SENIOR Plant-Powered Food For Dogs (6kg)

$29.59 retail value.

100% nutritionally complete, plant-powered kibble made from delicious science backed ingredients with all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive. Plant Powered Vet Formulated Balanced Protein Joint Support Lower Fat Planet Friendly

Campaign Deliverables

All influencers are expected to uphold the required deliverables.
Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Video Post

1 x

Instagram Newsfeed Static Image Post

1 x

Instagram Story

Frequently Asked Questions