Campaign Brief:
PLEASE READ
✅ This is a partial-product sponsorship campaign
✅ You’ll be required to make a purchase from Pooch Smooch here
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Minimum purchase of $15, excluding delivery fee
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You will be reimbursed 50%, capped at $10
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Each receipt can only be tagged to 1 unique account
- Full list of products can be found here
Minimum requirements:
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Registered as a pet influencer under Woof Agency (only need to sign up once).
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Min. 200 followers on Instagram.
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Preferably 3 - 5% engagement level
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Singapore-based pet influencers
We encourage pet owners to only sign up for campaigns that they are genuinely interested in.
Mandatories
- Tag @pawjourr, @thewoofagency, and @poochsmoocheats Tag paid partnership with @thewoofagency Hashtag #pawjourr, #thewoofagency, #poochsmoocheats & #ad Your post has to be kept on your newsfeed for minimum 3 months
Influencer Preferences
Min Followers count
200
Location
Singapore
Creator Types
Dogs
Cats
Pet Lifestages
Adult
Senior
Puppy
Kitten
Key Products to Promote
Choose only one from the following:
Pork Braids
$19 retail value.
100% human-grade pork loin & organic oregano Free from fillers, preservatives, additives or colourings High in protein and low in fat Natural crunchy snack with a boost of antioxidants and flavonoids from oregano – great for dogs with digestive problems Gluten & grain-free option Made with love in Singapore Available in 100grams or 300grams options. Storage instructions: All treats should be refrigerated to ensure they stay fresh and yummy. We recommend that opened treats should be best consumed within 1 month.
Salmon Sticks
$16.5 retail value.
100% human-grade Norwegian salmon Free from fillers, preservatives, additives or colourings A rich source of omega-3 & omega-6 fatty acids to support a healthy skin and coat Alternative source of protein Gluten & grain-free option Sticks are up to 10cm long Made with love in Singapore Product weight: 50 grams Storage instructions: Please keep refrigerated. We recommend that opened treats should be best consumed within 1 month. All fish oils are naturally occurring.
Cod Chips
$26 retail value.
100% human-grade Atlantic cod Free from fillers, preservatives, additives or colourings A rich source of omega-3 fatty acids to support a healthy skin and coat Alternative source of protein Gluten & grain-free option Made with love in Singapore Product weight: 50 grams Storage instructions: Please keep refrigerated. We recommend that opened treats should be best consumed within 1 month. All fish oils are naturally occurring.
Pork Sticks
$10.5 retail value.
100% human-grade pork loin & organic coconut flakes Free from fillers, preservatives, additives or colourings (absolutely no sugars) High in protein and low in fat Natural crunchy snack with added fibre to promote healthy digestion Gluten & grain-free option Sticks are up to 10cm long Made with love in Singapore Available in 50grams or 100grams options. Storage instructions: All treats should be refrigerated to ensure they stay fresh and yummy. We recommend that opened treats should be best consumed within 1 month.
Campaign Deliverables
All influencers are expected to uphold the required deliverables.
You may proceed to share your content on social media within the stipulated deadline
1 x
Instagram Newsfeed Static Image Post
Creative Direction:
What kind of visuals will be great for this campaign? 📸
Your post can be in any format - static, video, carousel etc
Please include a photo or video showcasing your furkid enjoying the treats
The products should be shown clearly in your photo. We encourage owners to take high quality photos which are bright and high-res.
1 x
Instagram Story
Creative Direction:
Please include a photo or video showcasing your furkid enjoying the treats
The products should be shown clearly in your IG Story. We encourage owners to take high quality Stories which are bright and high-res.
1 x
others
Creative Direction:
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