Goat Milk Goodness for Pets
Our mission at Tailspring is to bring the goodness of goat milk to pets, from birth through their golden years. Tailspring comes from Meyenberg, the #1 selling goat milk brand in America. Meyenberg was founded in 1934 and has been bringing the goodness of goat milk to people from coast to coast for more than 85 years. With our passion for goat milk, and after decades of a growing pet community, we partnered with expert pet nutritionists and created our best-in-class products, formulated to nurture, and help pets thrive. We are started with our youngest friends, puppies, and kittens, and introduced our clean, goat-milk-based milk replacers. Now, we are launching our Meal Toppers and Functional Chews. And they are all made with goat milk!
Campaign Brief:
Campaign ID: 130
Brand Introduction
Tailspring brings the Goodness of Goat Milk to pets from birth through their golden years. We are looking for 35 creators (both pets & human accounts) on Instagram to share about Tailspring, goat milk goodness for pets! 🥛
Why Goat Milk?
- Goat milk is appetizing in smell and taste to even the most finicky pets
- Easier to digest vs. cow milk.
- Smaller fat particles
- Primarily composed of the A2 casein protein
- Lower lactose
- Naturally nutritious: high in vitamin A, potassium, magnesium, and calcium
This campaign will feature two hero product lines:
✅ Creators should believe and truly advocate for the goodness of goat milk.
✅ You should be excited to share our products with your followers in a fun and engaging way! 🌈
Mandatories
- #tailspring, #goatmilkgoodness, #goatmilkforpets, #goatmilkchews, #tailspringgoatmilk #ad @tailspring @pawjourr
Campaign start date: Apr, 2022
Campaign ID: 130
Influencer Preferences
Total influencers
35
Min Followers count
15000
Location
United States
Creator Types
Dogs
Cats
Human Pet Owners
Pet Lifestages
Adult
Key Products to Promote
Choose only one from the following:
Functional Dog Chews
Pet Food & Supplements
$24.99 retail value.
Our Functional Chews deliver the health benefits of a supplement but are crafted in a scrumptious, milky, cheesy-tasting goat milk chew. When taste testing at an independent laboratory, our Functional Chews scored a perfect 100%, with dog testers loving it and wanting more. Give your pet the extra support they need.
Meal Toppers (Dogs)
Pet Food & Supplements
$24.99 retail value.
Delicious goat milk meal toppers for cats and dogs. Crafted to enhance nutritional benefits and add delicious taste to your pets’ meals. Great for encouraging picky eaters. Goat milk is beloved by dogs and cats and is appetizing in smell and taste for even the most selective pets.
Meal Toppers (Cats)
Pet Food & Supplements
$24.99 retail value.
Delicious goat milk meal toppers for cats and dogs. Crafted to enhance nutritional benefits and add delicious taste to your pets’ meals. Great for encouraging picky eaters. Goat milk is beloved by dogs and cats and is appetizing in smell and taste for even the most selective pets.
Campaign Deliverables
All influencers are expected to uphold the required deliverables.
You may proceed to share your content on social media within the stipulated deadline
1 x
Instagram Newsfeed Static Image Post