Trick And Treat

Trick And Treat

Pets Club SG

Pets Club SG

Pets Club SG is committed to enriching the lives of pets across Southeast Asia (or Singapore) by bringing only the best pet products that we are sure your little ones will adore. As one of the leading pet product distributors in Asia, we have enduring partner relationships with over 650 pet specialty and grocery stores across Singapore. Over time, we have built a community of pet lovers to share our love for pets with. You can read our blog for more pet care tips, or simply connect with us on social media if you have any questions, feedback or comments! We are always here to listen.

Campaign Brief:

Trick and Treat with Pets Club SG! 

This Halloween, we are looking for the most talented, close-knitted, and photogenic pet influencers! Participate in any one of the categories and we'll select the best entry to receive an exclusive bundle of treats in November.

 

Work on ONE of the following concepts: 

Concept 1: Showcase a unique TRICK!

  • Showcase the most unique trick your furkid has up his sleeve
  • Reward your furkid with a treat within the same video
  • Share how you taught your furkid to do the trick and the treats can be used to motivate and reward them

Concept 2: TRICK your furkids!

For the slightly less talented but equally cute furkid,

  • Prank your furkid and record their reaction (E.g. Disappearing behind a falling sheet)
  • Make it up to your furkid by offering them a treat within the same video
  • Share how you increase the bond between you and your furkid through the different activities 

Concept 3: Dress up for a TREAT!

  • Dress your furkid up in a halloween costume and video your furkid having a treat in their costumes.
  • Bonus points for humans featured in matching costumes!

Mandatories

  • Tag @petsclubsg and @pawjourr Hashtag #PetsClubFam #VitakraftSG #TrickAndTreat #Pawjourr

Campaign start date: Oct, 2021

Influencer Preferences

Total influencers

40

Min Followers count

300

Location

Singapore

Creator Types

Dogs

Cats

Human Pet Owners

Pet Lifestages

Puppy

Kitten

Adult

Senior

Key Products to Promote

Choose only one from the following:

Vitakraft Milky Melody Cheese

Vitakraft Milky Melody Cheese

Pet Food & Supplements

$6 retail value.

Milky Melody with Cheese - Milk cream with cheese for cats - Lactose reduced - With taurine for eye and heart activity - Shelf Stable - Sugar-free recipe - Without dyes - Without artificial flavors - Without preservative substances - 7 individually wrapped snacks in a cardboard box

Vitakraft Beef Sticks Quadros Cheese

Vitakraft Beef Sticks Quadros Cheese

Pet Food & Supplements

$7 retail value.

A Vitakraft Beef Stick® makes every dog's heart beat faster! The original among the meat sticks impresses big and small four-legged friends alike - with its unique, hearty taste , the absolutely delicious smell and an extra high meat content . Perfect for pampering, rewarding or simply for a little snack in between! Particularly practical: thanks to the freshly sealed easy-open packaging, the Beef Stick® Original is also ideal for on the go. - With Lamb - Extra high meat content of> 90% - With vitamins - Easy to portion thanks to break lines - Sugar-free recipe - Without dyes - Without preservative substances - Without artificial flavor enhancers In freshly sealed easy-open packaging - Manufactured in a sustainable production facility with green electricity and our own wastewater treatment plant

Campaign Deliverables

All influencers are expected to uphold the required deliverables.
You may proceed to share your content on social media within the stipulated deadline

1 x

Instagram Newsfeed Video Post

Creative Direction:

Although it's Halloween, do ensure that the video is brightly lit so that we can see the trick/reaction/costume in its full glory! Feel free to add on photos in a carousel!

Choose from ONE of the following: 

Concept 1: Showcase a unique TRICK!

  • Showcase the most unique trick your furkid has up his sleeve
  • Reward your furkid with a treat within the same video
  • Share how you taught your furkid to do the trick and the treats can be used to motivate and reward them

Concept 2: TRICK your furkids!

For the slightly less talented but equally cute furkid,

  • Prank your furkid and record their reaction (E.g. Disappearing behind a falling sheet)
  • Make it up to your furkid by offering them a treat within the same video
  • Share different ways to bond with your furkid through activities such as treat time or the occasional pranks 

Concept 3: Dress up for a TREAT!

  • Dress your furkid up in a halloween costume and video your furkid having a treat in their costumes.
  • Bonus points for humans featured in matching costumes!

Frequently Asked Questions