Levupets is a luxury pet boutique that crafts couture accessories for you and your pet. Every item is high-quality, intricately made by hand, and designed specially for you.

Campaign Brief:

This is a partial-product sponsorship campaign

  • You’ll be required to make a purchase from Levupets here
    • Minimum purchase of $15, excluding delivery fee
    • You will be reimbursed 30%, capped at $10
    • Each receipt can only be tagged to 1 unique account


  • Registered as a pet influencer under Woof Agency: https://www.thewoofagency.com/join-us (Only need to sign up once.) Min. 400 followers on Instagram. Preferably 3 - 5% engagement level Singapore-based pet influencers
  • Tag @pawjourr, @thewoofagency, and @levupets Tag paid partnership with @thewoofagency Hashtag #pawjourr, #thewoofagency, #levupets & #ad Your post has to be kept on your newsfeed for minimum 3 months

Influencer Preferences

Total influencers




Creator Types



Pet Lifestages





Key Products to Promote

Choose only one from the following:

Any Item

Any Item

$ retail value.

Purchase any of your favourite accessories from Levupets! (Min. spend $15)

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Static Image Post

Creative Direction:

What kind of visuals will be great for this campaign?

  • Your post can be in any format - static, video, carousel etc.
  • Please include a photo or video showcasing your furkid wearing the accessories.
  • The products should be shown clearly in your photo. We encourage owners to take high quality photos which are bright and high-res.

1 x

Instagram Story

Creative Direction:

What should I show in my Instagram story?


  • Show you receiving the product
  • Show your furball wearing the product 

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.