The Healthier Choice for Your Furkids

The Healthier Choice for Your Furkids

Barkery Oven

Barkery Oven


A pet bakery based in Kuala Lumpur, MY. We specialize in creating healthy & fresh treats using human-grade ingredients.

Campaign Brief:

We are looking for 6 human influencers who are cat owners to take part in this campaign!


  • 1 x IG Newsfeed Carousel Post (2 images)
  • 1 x IG Story

Things to note:

  • You, your pets, and the products should be shown together in the same frame.
  • The picture should be high-res and taken in a brightly lit environment.
  • No competing products should be shown.

Campaign start date: Sep, 2021

Influencer Preferences

Total influencers


Min Followers count




Creator Types

Human Pet Owners

Pet Lifestages





Key Products to Promote

You can choose all the products

Durian Biscuit (180g)

Durian Biscuit (180g)

Pet Food & Supplements

$30 retail value.

It's DURIAN SEASON! Does your furkid love the king of fruits as much as you do? Or do you hate the kind of fruit but knows your furkid will love it? Our pet baker belongs to the latter group. Hence, she created this healthy version of durian biscuit treat just for furkids

Air Dried Cat Treats (50g)

Air Dried Cat Treats (50g)

Pet Food & Supplements

$18 retail value.

Barkery Oven offers a range of air-dried cat treats in different variants, such as: - Ikan Bilis - Tumeric Chicken - Mackeral Skin - Beef Lung - White Fish Mix

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Story

Creative Direction:

  • Showcase your cats enjoying the treats from Barkery Oven!
  • There should be interaction and/or feeding scenes.

1 x

Instagram Newsfeed Carousel Post

Creative Direction:

Generate awareness and interest in the brand and product amongst your followers.

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.