Breathe better with Electrolux

Breathe better with Electrolux

Electrolux

Electrolux

Campaign Objective - Showcase the Electrolux air purifier - Audience engagement to find out more about Electrolux and their range of air purifier - Increase followers on social media & Shopee page

Campaign Brief:

We are looking for 6 pet influencers to showcase the Electrolux air purifier. The selected influencers will receive SGD$60 each upon completion of the campaign. 

Deliverables (each creator)

  • 1 x IG Story
  • 1 x IG Newsfeed Carousel Post (2 images) OR
  • 1 x IG Newsfeed Video Post

*All content needs to be reviewed by the brand before it goes live. 

The ideal creator

  • You are a pet owner, who is either a working professional or a homeowner.
  • At least 50% of followers are based in Singapore.
  • At least 50% of followers are above 25 years old.

Important note:

  1. The product is on loan. Electrolux will collect the product from you after the campaign has ended.
  2. At times, the brand might take a longer time to reply due to content review. If you are particular about timelines, please do not apply.
  3. The product needs to be visible & noticeable enough (at least >40% of the image).

Campaign start date: Sep, 2021

Influencer Preferences

Total influencers

6

Min Followers count

5000

Location

Singapore

Creator Types

Dogs

Cats

Pet Lifestages

Puppy

Kitten

Adult

Senior

Key Products to Promote

Choose only one from the following:

Electrolux PA91-406GY, Pure A9 Air Purifier

Electrolux PA91-406GY, Pure A9 Air Purifier

Human Products

$899 retail value.

Pure A9 Connected Air Purifier Tailored Air Purification, ECARF Certified, Reddot Winner 2020 PureSense System Continuously measures indoor and outdoor air quality levels and automatically adjusts the air purification rate. Tailored Filtration To your personal and seasonal need with our 360 filters and 5 stages purification. Each filter has a unique smart tag that keeps track of its usage. Even if you remove a filter and re-install it the next season it will automatically recognize the remaining lifetime. Quietly Smart With a minimum noise level of just 17.3dB(A), your Pure A9 runs so silent you will hardly notice it. Even at maximum speed the noise level is just 45.6dB(A) more silent than your dinner conversation at home. Air Surround System Creates a powerful yet smooth spiral movement of the indoor air that efficiently circulates and cleans the air more efficiently than previous generations. Continuous Monitoring Whether you are home or on the go, monitor and optimize your home air quality from the app or sit back and let Pure A9 do it for your. Check the job done on a given timeframe, get smart summaries or simply adjust your preferences. The Pure A9 is the perfect air quality assistant. 5-stage Purification Station to reduce up to 99.99% of bacteria & virus**at nano level. *successful reduction of H1N1 influenza virus tested (Mar 2020)

Electrolux PA91-606DG, Pure A9 Air Purifier

Electrolux PA91-606DG, Pure A9 Air Purifier

Human Products

$1399 retail value.

Pure A9 Connected Air Purifier Tailored Air Purification, ECARF Certified, Reddot Winner 2020 PureSense System Continuously measures indoor and outdoor air quality levels and automatically adjusts the air purification rate. Tailored Filtration To your personal and seasonal need with our 360 filters and 5 stages purification. Each filter has a unique smart tag that keeps track of its usage. Even if you remove a filter and re-install it the next season it will automatically recognize the remaining lifetime. Quietly Smart With a minimum noise level of just 16.4dB(A), your Pure A9 runs so silent you will hardly notice it. Even at maximum speed the noise level is just 49dB(A) more silent than your dinner conversation at home. Air Surround System Creates a powerful yet smooth spiral movement of the indoor air that efficiently circulates and cleans the air more efficiently than previous generations. Continuous Monitoring Whether you are home or on the go, monitor and optimize your home air quality from the app or sit back and let Pure A9 do it for your. Check the job done on a given timeframe, get smart summaries or simply adjust your preferences. The Pure A9 is the perfect air quality assistant. 5-Stage Purification Station to reduce up to 99.99% of bacteria & virus**at nano level. *successful reduction of H1N1 influenza virus tested (Mar 2020)

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Story

Creative Direction:

The IG Story should showcase the product alongside the owner & pet.

Important Notes:

  • MUST feature KOL and Dog with the Electrolux Air Purifier
  • Products MUST be shown clearly in the picture
  • No Overly edited photos

1 x

Instagram Newsfeed Carousel Post

Creative Direction:

  • 1st photo: A candid picture of the owner using the air purifier at home.
  • 2nd photo: Product shot.

Important Notes:

  • Both photos should have the furkid present.

1 x

Instagram Newsfeed Video Post

Creative Direction:

Showcase how the Electrolux air purifier fits into your living space and home aesthetic.

Examples: 

Important Notes:

  • Both photos should have the furkid present.

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.