Hay Dairies: Farm Fresh Goodness

Hay Dairies: Farm Fresh Goodness

Hay Dairies

Hay Dairies

With more than 20 years of establishment, Hay Dairies is the only goat farm in Singapore since 1988. Our farm has more than 800 goats of mixed breed with origin heritage

Campaign Brief:

We are looking for pets or human profiles to share about Hay Dairies milk.

  • A wholesome, natural and highly nutritious beverage
  • Less allergenic than cow milk, easier to digest, rarely causes lactose intolerance and matches up to the human body better than cow milk
  • Pasteurized and homogenized, with no preservatives and additives added
  • Our goats are never administered with growth hormones and are free from antibiotics
  • It is not compulsory for pet owners to be shown in the post

To tag @thewoofagency, @pawjourr, @haydairies, #ad


-You will receive 2x Original Goat Milk 800ml and 1x Chocolate Goat Milk 200ml
- Deliveries will be made on weekdays between 5pm-10pm, you will have to be home to receive the sponsored products
- Priority will be given to dog profiles with long and/or thick fur
- Refer to talking points under deliverables

Campaign start date: Sep, 2021

Influencer Preferences

Total influencers


Min Followers count




Creator Types


Human Pet Owners


Pet Lifestages





Key Products to Promote

Choose only one from the following:

Chocolate Goat Milk 800ml

Chocolate Goat Milk 800ml

Human Products

$9 retail value.

Note that chocolate goat milk is for human consumption, not pets

Original Goat Milk 800ml

Original Goat Milk 800ml

Human Products

$9 retail value.

Our original milk can be consumed by pets!

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Static Image Post

Creative Direction:

Show how you or your pet enjoys Hay Dairies milk.

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.