Pawjourr x Instinct

Pawjourr x Instinct

Pawjourr

Pawjourr

Singapore

Get rewarded for having fun with your pets! From campaigns to modeling opportunities, work with your favorite brands to create amazing content together.

Campaign Brief:

We are looking for pet influencers to share about Pawjourr as a marketplace connecting brands such as Instinct, with pet owners to co-create content! From paid jobs to modelling gigs, get started on your pet’s career on Pawjourr. It's time to earn your own treats 😎

This is a partial-product sponsorship campaign - enjoy selected Instinct products at 30% off RTP! 

Campaign start date: Sep, 2021

Influencer Preferences

Total influencers

20

Min Followers count

200

Location

Singapore

Creator Types

Cats

Dogs

Pet Lifestages

Puppy

Kitten

Adult

Senior

Key Products to Promote

Choose only one from the following:

Freeze-Dried Raw Meal Grain-Free Beef Recipe for Dogs

Freeze-Dried Raw Meal Grain-Free Beef Recipe for Dogs

Pet Food & Supplements

$30 retail value.

Upgrade your dog's bowl from kibble to freeze-dried raw. Each Instinct Raw Freeze-Dried Meals recipe is protein packed with 85% meat & organs and 15% non-GMO fruits, vegetables; vitamins & minerals. Made without grain, corn, wheat, soy, legumes, artificial colors or preservatives. - 3x more real meat & nutrient-rich organs than kibble*, more animal-based protein in each bite for better nutrition and guaranteed meal time excitement *Compared to Instinct Original Kibble - Raw foods are never cooked, preserving the integrity of the ingredients and their nutrients, for 100% complete & balanced meals - Our raw recipes are freeze-dried for a less processed food than cooked kibble - which means better digestion and nutrient absorption. - Feeding raw supports healthy digestion, lean muscles, strong bones, vibrant skin & coat and overall energy and vitality - Made in the USA with the finest ingredients from around the world

Raw Freeze-Dried Meals Cage-Free Chicken Recipe Pet Food for Dogs

Raw Freeze-Dried Meals Cage-Free Chicken Recipe Pet Food for Dogs

Pet Food & Supplements

$30 retail value.

Upgrade your dog's bowl from kibble to freeze-dried raw. Each Instinct Raw Freeze-Dried Meals recipe is protein packed with 85% meat & organs and 15% non-GMO fruits, vegetables; vitamins & minerals. Made without grain, corn, wheat, soy, legumes, artificial colors or preservatives. - 3x more real meat & nutrient-rich organs than kibble*, more animal-based protein in each bite for better nutrition and guaranteed meal time excitement *Compared to Instinct Original Kibble - Raw foods are never cooked, preserving the integrity of the ingredients and their nutrients, for 100% complete & balanced meals - Our raw recipes are freeze-dried for a less processed food than cooked kibble - which means better digestion and nutrient absorption. - Feeding raw supports healthy digestion, lean muscles, strong bones, vibrant skin & coat and overall energy and vitality - Made in the USA with the finest ingredients from around the world

Raw Freeze-Dried Meals Cage-Free Chicken Recipe for Cats

Raw Freeze-Dried Meals Cage-Free Chicken Recipe for Cats

Pet Food & Supplements

$30 retail value.

Upgrade your cat's bowl from kibble to freeze-dried raw. Instinct Raw Freeze-Dried Meals Cage-Free Chicken Recipe is protein packed with 93% meat & organs and 7% non-GMO vegetables, fruits; vitamins & minerals. Made without grain, corn, wheat, soy, legumes, artificial colors or preservatives. - 3x more real meat & nutrient-rich organs than kibble*, more animal-based protein in each bite for better nutrition and guaranteed meal time excitement *Compared to Instinct Original Kibble - Raw foods are never cooked, preserving the integrity of the ingredients and their nutrients, for 100% complete & balanced meals - Our raw recipes are freeze-dried for a less processed food than cooked kibble - which means better digestion and nutrient absorption. - Feeding raw supports healthy digestion, lean muscles, strong bones, vibrant skin & coat and overall energy and vitality - Made in the USA with the finest ingredients from around the world

Raw Boost® Mixers® Digestive Health for Cats

Raw Boost® Mixers® Digestive Health for Cats

Pet Food & Supplements

$15 retail value.

Top your cat's kibble with raw. Instinct® Raw Boost® Mixers® Digestive Health provides fiber and live, natural probiotics to help maintain digestive health. Our recipes combine cage-free chicken plus vibrant, functional, whole-food ingredients - 100% freeze-dried and bursting with flavor and nutrition. ​ - Top your kibble with freeze-dried raw for fiber and live, natural probiotics to help maintain digestive health - perfect for indoor cats - Made with cage-free chicken plus vibrant, functional whole-food ingredients likes pumpkin, sweet potato, chicory root, apple cider vinegar & probiotics - Raw, whole-food ingredients are freeze-dried to gently remove the moisture, while locking in nutrients and flavor - Made without - grain, corn, wheat, soy, potato, artificial flavors or preservatives - Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Static Image Post

Creative Direction:

Show off your pawdeling skills!  ✨

In your post, show your pets clearly together with the product. You can even showcase feeding time with the items you've got from the campaign. 

 

Reference images credit: Tobithespitzx & Shmeowby

 

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.