Pooch Smooch Eats

Pooch Smooch Eats

Pooch Smooch

Pooch Smooch

Singapore

Providing nothing for our pets that we would not eat ourselves. Pooch Smooch’s products are 100% natural, human-grade, with zero preservatives, additives or colourings added. They’re looking for petfluencers to try out their range of treats today!

Campaign Brief:

PLEASE READ

✅ This is a partial-product sponsorship campaign

✅ You’ll be required to make a purchase from Pooch Smooch here

  • Minimum purchase of $15, excluding delivery fee

  • You will be reimbursed 50%, capped at $10

  • Each receipt can only be tagged to 1 unique account

  • Full list of products can be found here

Minimum requirements:

  • Registered as a pet influencer under Woof Agency (only need to sign up once).

  • Min. 200 followers on Instagram.

  • Preferably 3 - 5% engagement level

  • Singapore-based pet influencers

We encourage pet owners to only sign up for campaigns that they are genuinely interested in.

Mandatories

  • Tag @pawjourr, @thewoofagency, and @poochsmoocheats Tag paid partnership with @thewoofagency Hashtag #pawjourr, #thewoofagency, #poochsmoocheats & #ad Your post has to be kept on your newsfeed for minimum 3 months

Influencer Preferences

Min Followers count

200

Location

Singapore

Creator Types

Dogs

Cats

Pet Lifestages

Adult

Senior

Puppy

Kitten

Key Products to Promote

Choose only one from the following:

Pork Braids

Pork Braids

$19 retail value.

100% human-grade pork loin & organic oregano Free from fillers, preservatives, additives or colourings High in protein and low in fat Natural crunchy snack with a boost of antioxidants and flavonoids from oregano – great for dogs with digestive problems Gluten & grain-free option Made with love in Singapore Available in 100grams or 300grams options. Storage instructions: All treats should be refrigerated to ensure they stay fresh and yummy. We recommend that opened treats should be best consumed within 1 month.

Salmon Sticks

Salmon Sticks

$16.5 retail value.

100% human-grade Norwegian salmon Free from fillers, preservatives, additives or colourings A rich source of omega-3 & omega-6 fatty acids to support a healthy skin and coat Alternative source of protein Gluten & grain-free option Sticks are up to 10cm long Made with love in Singapore Product weight: 50 grams Storage instructions: Please keep refrigerated. We recommend that opened treats should be best consumed within 1 month. All fish oils are naturally occurring.

Cod Chips

Cod Chips

$26 retail value.

100% human-grade Atlantic cod Free from fillers, preservatives, additives or colourings A rich source of omega-3 fatty acids to support a healthy skin and coat Alternative source of protein Gluten & grain-free option Made with love in Singapore Product weight: 50 grams Storage instructions: Please keep refrigerated. We recommend that opened treats should be best consumed within 1 month. All fish oils are naturally occurring.

Pork Sticks

Pork Sticks

$10.5 retail value.

100% human-grade pork loin & organic coconut flakes Free from fillers, preservatives, additives or colourings (absolutely no sugars) High in protein and low in fat Natural crunchy snack with added fibre to promote healthy digestion Gluten & grain-free option Sticks are up to 10cm long Made with love in Singapore Available in 50grams or 100grams options. Storage instructions: All treats should be refrigerated to ensure they stay fresh and yummy. We recommend that opened treats should be best consumed within 1 month.

Campaign Deliverables

All influencers are expected to uphold the required deliverables. Final submissions are subjected to the client’s approval.

1 x

Instagram Newsfeed Static Image Post

Creative Direction:

What kind of visuals will be great for this campaign? 📸

Your post can be in any format - static, video, carousel etc

Please include a photo or video showcasing your furkid enjoying the treats

The products should be shown clearly in your photo. We encourage owners to take high quality photos which are bright and high-res.

1 x

Instagram Story

Creative Direction:

Please include a photo or video showcasing your furkid enjoying the treats

The products should be shown clearly in your IG Story. We encourage owners to take high quality Stories which are bright and high-res.

1 x

others

Creative Direction:

Leave a review of your experience with the brand here.

Frequently Asked Questions

(1) How do you determine who gets selected for the campaign?

- Proven track record of producing high-quality photos with well-thought-out captions in a timely manner. - High engagement level (e.g 5% & above). - Other factors include the frequency of sponsored posts, # of vendors you work with, etc.

(2) What happens if my pet doesn't like the product?

- We understand that not all pets are going to love the same brand, just like humans. In the event that your pet rejects the food, please take a video and reach out to the brand. - Typically, brands will allow pet owners to withdraw from the campaign with no penalty. However, no reimbursement will be given.

(3) What do usage rights mean?

- Usage rights refer to giving brands the right to use your content for paid marketing — e.g. running social media ads with no credits. - To know if the campaign requires usage rights, please refer to the brief. If not, brands can only repost your social media content with proper credits. In the event that a brand uses your content inappropriately, please alert us at hello@pawjourr.com

(4) What happens if I MIA and/or back out from a campaign?

- Brands will be able to leave a review on the creator they have worked with on the backend. - In the event that a creator did not complete the project deliverables within the stipulated timeline, and/or quality content with no valid reasons, the brand will likely leave negative feedback and other brands will be able to see them. This will affect your chance to work on other campaigns and/or get selected. - Likewise, a brand will also leave positive feedback for creators whom they enjoyed working with.